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-- Principal Financial Officer And also simply to develop on it, David, we're around an 80% share today with 4 SKUs in the market. It's around 3% to 4% of market share (entrance canopy). As well as we're having unavailable today. So we do not actually recognize what the potential is yet. What we do recognize is that we're scaling up production actually quickly.


So we understand that we can double, possibly triple that based on demand without jeopardizing high quality. So we're pressing it as high as we can. We've got extremely appealing price mention on the market. And currently it's simply a distribution and also satisfaction video game.-- Chief Exec Officer As well as by the way, we're refrained, right? So we have more beverages pertaining to market, as well as our development group is working like around the clock to recognize what is the following version, what is the next-generation of our beverages product so that we proceed to remain in advance?-- Canaccord Genuity-- Expert That's all really valuable.




And also has the federal government come back at all with possibly altering the equivalence grams that are in these beverages? Due to the fact that I would certainly guess that you can not actually start marketing two or fours of these points till that gets modified.-- President Yeah. Look, I assume there is some support of it, especially in the provincial companies that offer the product.




-- Principal Financial Police officer We're functioning on it. Yeah.-- Canaccord Genuity-- Analyst Thanks. Your next question comes from John Chu from Desjardins Capital Markets. Please go in advance.-- Desjardins Funding Markets-- Expert Hi. Excellent early morning. I just intended to follow-up on the remark made earlier about web profits gradually improving in the Canadian Rec market with even more shop openings. So sort of assumed it would have been possibly a bit much more accelerated growth in the coming quarters as well as simply a lot more steady. Can you discuss simply how you might see all those elements coming into area in the following number of quarters?-- Principal Financial Policeman Yeah, John. So look, what we have actually been pleasantly shocked by is stores continuing to open up also throughout a pandemic as well as our newest estimate is that by the end of fiscal year, special info we could be in extra of 1,200 stores across Canada.


As we dial in our supply chain and remain to do in terms of PO satisfaction, as we proceed to execute in terms of Cannabis 2.0 execution, more beverages, even more chocolates, even more vape out in the marketplace - heavy x30 ez pop up canopy duty outdoor canopy. As we remain to settle our worth offerings and as we remain to enhance high quality throughout the board, we see a great deal of tailwind heading right into the following 6 to 9 months.




And also we understand that there's possibly some solutions coming over the following 6 to nine months. custom aluminum awnings. Yet in the meanwhile, this has actually been a rather good defensive play. Customers are still spending on cannabis. As well as with even more stores coming, we believe that's mosting likely to proceed to open up the market.

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So all indications are great for Q2. And also equilibrium of the year is actually just going to be a feature of those stores remaining to open up. Your following concern originates from Doug Miehm from RBC Funding Markets. Please go in advance.-- RBC Capital Markets-- Expert Thanks quite, and greetings.


Look, I'll attempt this. As well as David, you can enter. So 2 things. On market share, we are seeing enhancements in market share. Fairly generally I would certainly state we hit a trough in the April, May time structure. And also as we take a look at recent fads on share throughout the provinces that we can actually calculate market share for, we do see an uptick across Canada in terms of Ontario, Quebec, Alberta, DC, and we're certain that that uptick is mosting likely to proceed for all the factors I mentioned at the last question.




We have actually taken the actions of getting our supply chain in balance. And also we understand that in the brief run, that could harm our gross margin efficiency as we experience reduced utilization degrees. As well as we also know a few of our rivals are taking a different path which is still continuing to run click reference at high usage degrees, however creating possibly 3 or 4 times their sales each quarter in their harvest which puts all that on their balance sheet, and also that's going to come back at some factor In regards to excess.


We understand that we have actually obtained continued opportunity to remain to boost our margins. And we think the top priority right now is to preserve a well balanced supply chain versus just filling up centers to keep our economic situations of range going. To make sure that's the course that we're taking. And once more, we continue to think that the following six to 9 months for this industry are going to be very positive in terms of shop matters.


This wraps up the question-and-answer section of the call. And also I would certainly now like to turn it back to Mr. Klein for final remarks.-- Principal Executive Officer Yeah. Thanks once more for joining us. We look onward to sharing more progression in the coming months. In the meanwhile, I wish all of you will certainly attempt our fantastic products, see our Tokyo Smoke as well as Tweed stores, discover our shopcanopy.com web site.